Lead Detection Project with Email Marketing – Swindon Financial Services

TBG Group partners with Swindon Financial Services generating Financial Seminars for Education Professionals

Swindon Financial Services is a Partner Practice of St. James’s Place. Based in Swindon and with over 27 years’ experience, they offer both private and corporate clients the highest quality wealth management service, covering areas such as:

  • Inheritance tax planning
  • Investment advice
  • Pensions advice
  • Tax planning
  • Paying for care

Campaign Objective and Project Background

TBG Group were tasked to identify and contact Schools in Swindon and the surrounding areas, to offer seminars, with regards to the teachers’ Pension scheme and the local government Pension scheme.

swindon-financial

Services Provided:

Email Marketing

Consistent, intent-driven E-mails to existing or pre-brought datasets accompanied with detailed reporting segments outlining areas for refinement before the next E-mail send.
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Email Marketing

Consistent, intent-driven E-mails to existing or pre-brought datasets accompanied with detailed reporting segments outlining areas for refinement before the next E-mail send.
Learn More

Lead Generation

Engage with the correct decision maker at their level to establish opportunities within your chosen sector. We use intelligent non-scripted conversations to maximise your success rate and dramatically increase ROI.
Learn More

Lead Generation

Engage with the correct decision maker at their level to establish opportunities within your chosen sector. We use intelligent non-scripted conversations to maximise your success rate and dramatically increase ROI.
Learn More

TBG Group were required to contact business managers and other decision makers to offer the service, gauging the level of interest and requirement. TBG Group were required to book a date and time for when the seminar will take place.

TBG Group were required to contact business managers and other decision makers to offer the service, gauging the level of interest and requirement. TBG Group were required to book a date and time for when the seminar will take place.

TBG Group has acted with true professionalism, I feel as though they have been able to perfectly capture the purpose of the campaign and execute it seamlessly. We’d have no hesitation in recommending TBG Group and working with them again in the future. We were impressed with TBG Group from the outset. We’re pleased with the initiative used, the quality of work and the communication of their skilled team. We had seen a better return within the few first weeks than we had achieved with others in the past. We were struggling to find time for our administrator to identify and contact schools to offer them our expertise as well as our services. We wanted to be able to concentrate our time on prepping for our seminars so sought after some additional help. After contacting TBG Group we were able to put a plan together and start the ball rolling.
Chartered Financial Advisor
Swindon Financial Services
TBG Group has acted with true professionalism, I feel as though they have been able to perfectly capture the purpose of the campaign and execute it seamlessly. We’d have no hesitation in recommending TBG Group and working with them again in the future. We were impressed with TBG Group from the outset. We’re pleased with the initiative used, the quality of work and the communication of their skilled team. We had seen a better return within the few first weeks than we had achieved with others in the past. We were struggling to find time for our administrator to identify and contact schools to offer them our expertise as well as our services. We wanted to be able to concentrate our time on prepping for our seminars so sought after some additional help. After contacting TBG Group we were able to put a plan together and start the ball rolling.
Chartered Financial Advisor
Swindon Financial Services

Project execution

TBG Group’s primary objective was to provide information regarding the free service Swindon Financial Services were looking to provide, along with gauging the level of interest.

TBG Group met with Swindon Financial Services prior to the commencement of the Campaign. This allowed them to provide training to TBG Group Agents around the purpose of the seminars, discuss the desired outcomes and subsequently set targets. TBG Group Agents were then fully equipped to engage in a credible dialogue with decision makers, handle objections and propose the most relevant elements to each decision maker. TBG Group liaised closely with Swindon Financial Services to clarify any issues or send ‘more information’ emails to Schools, who were interested in booking seminars.

Project execution

TBG Group’s primary objective was to provide information regarding the free service Swindon Financial Services were looking to provide, along with gauging the level of interest.

TBG Group met with Swindon Financial Services prior to the commencement of the Campaign. This allowed them to provide training to TBG Group Agents around the purpose of the seminars, discuss the desired outcomes and subsequently set targets. TBG Group Agents were then fully equipped to engage in a credible dialogue with decision makers, handle objections and propose the most relevant elements to each decision maker. TBG Group liaised closely with Swindon Financial Services to clarify any issues or send ‘more information’ emails to Schools, who were interested in booking seminars.

Results

TBG Group identified an alternative route to market, using Email and Outbound Dialling, thus providing excellent opportunities to book seminars; allowing TBG Group to speak to decision makers easier, as well as contacting a large number of Schools, in a shorter time period.

TBG Group also allowed Swindon Financial Services to identify larger groups of schools (Trusts); adapting the overall Campaign in a more positive way, for future opportunities. Utilising outbound dialling allowed TBG Group to gather valuable insight and intelligence around the requirements of the target audience.

Results

TBG Group identified an alternative route to market, using Email and Outbound Dialling, thus providing excellent opportunities to book seminars; allowing TBG Group to speak to decision makers easier, as well as contacting a large number of Schools, in a shorter time period.

TBG Group also allowed Swindon Financial Services to identify larger groups of schools (Trusts); adapting the overall Campaign in a more positive way, for future opportunities. Utilising outbound dialling allowed TBG Group to gather valuable insight and intelligence around the requirements of the target audience.

Get in touch

Whatever your query is – we’re here to help. Speak to our experienced team by submitting a form below.

Get in touch

Whatever your query is – we’re here to help. Speak to our experienced team by submitting a form below.

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