TBG Group modernises Tenant Screening’s existing web presence
TBG Group modernises Tenant Screening’s existing web presence
Tenant Screening provide Comprehensive Referencing Services for Landlords and Letting Agents. Founded in 2010, the company provides letting solutions to letting agents as well as independent landlords.
Tenant Screening provide Comprehensive Referencing Services for Landlords and Letting Agents. Founded in 2010, the company provides letting solutions to letting agents as well as independent landlords.
Campaign Objective and Project Background
Campaign Objective and Project Background
With a look and feel of a website from the early 2010s, Tenant Screening came to TBG Group with the desire to modernise their website, improve the user experience and reflect their service offerings more effectively.
Tenant Screening, with its long-standing presence in the Tenant Referencing business since 2008, had already achieved #1 rankings within SERP (Search Engine Results Pages) against highly competitive terms. Opening the doors for TBG Group to ensure the high quantities of traffic engage with the website and convert into loyal customers.
With a look and feel of a website from the early 2010s, Tenant Screening came to TBG Group with the desire to modernise their website, improve the user experience and reflect their service offerings more effectively.
Tenant Screening, with its long-standing presence in the Tenant Referencing business since 2008, had already achieved #1 rankings within SERP (Search Engine Results Pages) against highly competitive terms. Opening the doors for TBG Group to ensure the high quantities of traffic engage with the website and convert into loyal customers.
Services Provided:
Project execution
Working closely with Tenant Screening’s Nathan and Andrew, TBG Group helped establish the current main problems with the front-end website. The two main issues highlighted were a severely high bounce rate due to a poor user experience and a clear lack of reflection of the company’s service offerings.
With these two issues in mind, TBG Group got to work with the initial theme research, making sure the theme chosen closely matches the aims and objectives of the project in hand. A theme was picked and agreed with Tenant Screening before initial wireframing and draft visuals were created to simulate the new user experience as well as the new look and feel.
With the visuals and new structure signed off, our team of website developers worked hard over the course of 6 months to construct a brand-new SEO and mobile-optimised website that meets exactly what Tenant Screening were looking for. Dedicated landing pages were created for specific demographics of Tenant Screening’s target audience; Letting Agents, Landlords and Tenants.
To help facilitate further content expansion, TBG Group also set-up a new Blogs page complimented with a content calendar for the rest of the 2023 calendar year which will help keep users engaged and aid SEO rankings against competitive keywords.
Through our knowledge and expertise, we helped Tenant Screening ensure they sell to the prospect seconds after landing on the website. Tenant Screening’s 12 years’ experience, 25,000+ processed applications, 95% pass rate and 100% incident-free tenancies stats can be seen above the fold on the homepage. Giving the target audience the reassurance they need that Tenant Screening are the trusted tenant referencing partner to landlords and letting agents.
Project execution
Working closely with Tenant Screening’s Nathan and Andrew, TBG Group helped establish the current main problems with the front-end website. The two main issues highlighted were a severely high bounce rate due to a poor user experience and a clear lack of reflection of the company’s service offerings.
With these two issues in mind, TBG Group got to work with the initial theme research, making sure the theme chosen closely matches the aims and objectives of the project in hand. A theme was picked and agreed with Tenant Screening before initial wireframing and draft visuals were created to simulate the new user experience as well as the new look and feel.
With the visuals and new structure signed off, our team of website developers worked hard over the course of 6 months to construct a brand-new SEO and mobile-optimised website that meets exactly what Tenant Screening were looking for. Dedicated landing pages were created for specific demographics of Tenant Screening’s target audience; Letting Agents, Landlords and Tenants.
To help facilitate further content expansion, TBG Group also set-up a new Blogs page complimented with a content calendar for the rest of the 2023 calendar year which will help keep users engaged and aid SEO rankings against competitive keywords.
Through our knowledge and expertise, we helped Tenant Screening ensure they sell to the prospect seconds after landing on the website. Tenant Screening’s 12 years’ experience, 25,000+ processed applications, 95% pass rate and 100% incident-free tenancies stats can be seen above the fold on the homepage. Giving the target audience the reassurance they need that Tenant Screening are the trusted tenant referencing partner to landlords and letting agents.
Results
Since launching the new front-end website, the feedback received has been nothing but positive from Tenant Screening’s new and existing customer base. The new and improved user experience has helped find the right service and information they need easier as well as new content to digest also in the form on blogs, newsletters and more.
As part of their ongoing growth plan, TBG Group have agreed with Tenant Screening to assist with their Social Media Marketing, E-Mail Marketing and the handling of inbound/outbound customer queries.
Results
Since launching the new front-end website, the feedback received has been nothing but positive from Tenant Screening’s new and existing customer base. The new and improved user experience has helped find the right service and information they need easier as well as new content to digest also in the form on blogs, newsletters and more.
As part of their ongoing growth plan, TBG Group have agreed with Tenant Screening to assist with their Social Media Marketing, E-Mail Marketing and the handling of inbound/outbound customer queries.
Get in touch
Whatever your query is – we’re here to help. Speak to our experienced team by submitting a form below.
Get in touch
Whatever your query is – we’re here to help. Speak to our experienced team by submitting a form below.
