Blue Shore Accountants - Case Study
Blue Shore Accountants - Case Study
Blue Shore Accountants are a small business accounting firm specialising in Annual Accounts, Tax, VAT, Bookkeeping, Payroll, CIS and more. Founded by Julian Gillett, an experienced accountant for over 30 years.
Blue Shore Accountants are a small business accounting firm specialising in Annual Accounts, Tax, VAT, Bookkeeping, Payroll, CIS and more. Founded by Julian Gillett, an experienced accountant for over 30 years.
Services Provided:
Campaign Objective and Project Background
Campaign Objective and Project Background
With Financial Services being one of the hardest industries to promote due to the nature of its constraints, it’s no surprise that Blue Shore Accountants came to financial specialists TBG Group to outsource their social media marketing activities.
Blue Shore received very little in the way of engagements and leads via their Facebook platform at the time. Therefore, the main objective of this campaign was to expand and grow Blue Shore’s social media presence to generate further leads.
With Financial Services being one of the hardest industries to promote due to the nature of its constraints, it’s no surprise that Blue Shore Accountants came to financial specialists TBG Group to outsource their social media marketing activities.
Blue Shore received very little in the way of engagements and leads via their Facebook platform at the time. Therefore, the main objective of this campaign was to expand and grow Blue Shore’s social media presence to generate further leads.
Project execution
TBG Group liaised closely with Jessica Peart at Blue Shore Accountants to run through our highly detailed onboarding document, tailor-made by TBG Group to ensure all key details of client needs are captured. This includes target audience factors such as:
- Age
- Gender
- Occupation
- Income
- Hobbies
- Pain Points
- Preferred Social Media Channel
- Location
- …and much more
With Blue Shore’s key target audience in mind, it was established that additional social media platforms were required to be utilised to further increase brand awareness. TBG Group setup and fully optimised Instagram and LinkedIn accounts before developing a bespoke content calendar consisting of educational, entertaining and informative content.
2 Posts per week were made as per the agreed content calendar with daily engagement exercises conducted across all three platforms to conform with algorithms. TBG Group also utilised LinkedIn’s Newsletter function by posting a bi-weekly newsletter consisting of the latest blog posts from Blue Shore’s website. Opening up an additional method of direct marketing to prospective customers across LinkedIn.
Alongside our robust content calendar, TBG Group kept a keen eye out for seasonal and industry-based posting ideas to capitalise on as part of our marketing strategy for Blue Shore Accountants. Social media posts were published for Tax Return Dates, Spring/Summer/Autumn/Winter statements from the UK Prime Minister, Chancellor and many more.
Quality over quantity was at the forefront of our approach to address Blue Shore’s main issues. Each marketing activity was based on previous industry knowledge and experience as well as relevant online research around the industry and Blue Shore’s target audience.
Project execution
TBG Group liaised closely with Jessica Peart at Blue Shore Accountants to run through our highly detailed onboarding document, tailor-made by TBG Group to ensure all key details of client needs are captured. This includes target audience factors such as:
- Age
- Gender
- Occupation
- Income
- Hobbies
- Pain Points
- Preferred Social Media Channel
- Location
- …and much more
With Blue Shore’s key target audience in mind, it was established that additional social media platforms were required to be utilised to further increase brand awareness. TBG Group setup and fully optimised Instagram and LinkedIn accounts before developing a bespoke content calendar consisting of educational, entertaining and informative content.
2 Posts per week were made as per the agreed content calendar with daily engagement exercises conducted across all three platforms to conform with algorithms. TBG Group also utilised LinkedIn’s Newsletter function by posting a bi-weekly newsletter consisting of the latest blog posts from Blue Shore’s website. Opening up an additional method of direct marketing to prospective customers across LinkedIn.
Alongside our robust content calendar, TBG Group kept a keen eye out for seasonal and industry-based posting ideas to capitalise on as part of our marketing strategy for Blue Shore Accountants. Social media posts were published for Tax Return Dates, Spring/Summer/Autumn/Winter statements from the UK Prime Minister, Chancellor and many more.
Quality over quantity was at the forefront of our approach to address Blue Shore’s main issues. Each marketing activity was based on previous industry knowledge and experience as well as relevant online research around the industry and Blue Shore’s target audience.
Results
Since partnering with Blue Shore Accountants, TBG Group have dramatically increased the exposure and awareness of Blue Shore across their Facebook, Instagram and LinkedIn channels. Driving traffic back to the website and prompting interested prospects to book a free 30-minute consultation.
TBG Group have since increased Blue Shore’s follower count to 607 followers on Facebook, 318 followers on Instagram and 321 followers on LinkedIn with 160 subscribers to the bi-weekly newsletter.
Results
Since partnering with Blue Shore Accountants, TBG Group have dramatically increased the exposure and awareness of Blue Shore across their Facebook, Instagram and LinkedIn channels. Driving traffic back to the website and prompting interested prospects to book a free 30-minute consultation.
TBG Group have since increased Blue Shore’s follower count to 607 followers on Facebook, 318 followers on Instagram and 321 followers on LinkedIn with 160 subscribers to the bi-weekly newsletter.
Get in touch
Whatever your query is – we’re here to help. Speak to our experienced team by submitting a form below.
Get in touch
Whatever your query is – we’re here to help. Speak to our experienced team by submitting a form below.
