Alexander Swan partners with TBG Group to improve and re-vamp their front-end website
Alexander Swan partners with TBG Group to improve and re-vamp their front-end website
Alexander Swan are an award-winning, nation-wide general insurance broker based in Swindon, Wiltshire. Since 1996, Alexander Swan with its dedicated team of advisers specialise in Window Cleaners, Landlords, Commercial Business and Personal insurance policies.
Alexander Swan are an award-winning, nation-wide general insurance broker based in Swindon, Wiltshire. Since 1996, Alexander Swan with its dedicated team of advisers specialise in Window Cleaners, Landlords, Commercial Business and Personal insurance policies.
Campaign Objective and Project Background
Prior to approaching TBG Group, Alexander Swan secured a partnership with tenant referencing company, Tenant Screening Ltd. With a brand-new fleet of services ready to announce, Sarah Richards and her team of brokers needed a new menu structure to reflect this as well as some additional content changes.
With this in mind, Sarah sat down with our website specialists and it was agreed that TBG Group would facilitate the new content expansions, menu structure alongside some professional recommendations made by our team to further improve user experience and guarantee increased engagement time.
Prior to approaching TBG Group, Alexander Swan secured a partnership with tenant referencing company, Tenant Screening Ltd. With a brand-new fleet of services ready to announce, Sarah Richards and her team of brokers needed a new menu structure to reflect this as well as some additional content changes.
With this in mind, Sarah sat down with our website specialists and it was agreed that TBG Group would facilitate the new content expansions, menu structure alongside some professional recommendations made by our team to further improve user experience and guarantee increased engagement time.
Services Provided:
Project execution
Content was provided to our web development team and was quickly repurposed onto its desired page utilising the same layout and formatting present in existing webpages for consistency. Throughout this stage, TBG Group ensured all content was optimised for SEO ranking as well as ensuring it was easily accessible for both mobile and tablet viewership.
A new navigation bar structure was introduced, along with our recommendations to categorise each fleet of service by Alexander Swan’s target customer types (Window Cleaners, Landlords, Personal, Commercial Businesses) TBG Group also carried out an extensive review of the Alexander Swan website, factoring in key elements such as user experience, SEO compatibility and more before compiling a list of our recommended changes. After the changes were signed of, our team of developers got to work on the agreed changes which involved some of the following:
- Removing and re-inserting relevant, higher quality images
- Shifting testimonials higher
- Introducing more visually rich elements to enhance look and feel
Project execution
Content was provided to our web development team and was quickly repurposed onto its desired page utilising the same layout and formatting present in existing webpages for consistency. Throughout this stage, TBG Group ensured all content was optimised for SEO ranking as well as ensuring it was easily accessible for both mobile and tablet viewership.
A new navigation bar structure was introduced, along with our recommendations to categorise each fleet of service by Alexander Swan’s target customer types (Window Cleaners, Landlords, Personal, Commercial Businesses) TBG Group also carried out an extensive review of the Alexander Swan website, factoring in key elements such as user experience, SEO compatibility and more before compiling a list of our recommended changes. After the changes were signed of, our team of developers got to work on the agreed changes which involved some of the following:
- Removing and re-inserting relevant, higher quality images
- Shifting testimonials higher
- Introducing more visually rich elements to enhance look and feel
Results
With the agreed changes actioned upon, TBG Group sat down with Sarah and Lisa Richards to review the front in its entirety before officially signing off all changes.
Thanks to TBG Group, the newly inserted content has meant that new and existing customers of Alexander Swan can find all the information they need on their latest service offerings with partners Tenant Screening Ltd.
The new and improved navigation bar layout has allowed for prospective customers to easily identify the right areas of the website to visit with clearly labelled menu pages depending on job role/business type. The easier accessibility means that users are less likely to drop off the website before finding the right information they need. Generating further leads for Alexander Swan and their team.
Results
With the agreed changes actioned upon, TBG Group sat down with Sarah and Lisa Richards to review the front in its entirety before officially signing off all changes.
Thanks to TBG Group, the newly inserted content has meant that new and existing customers of Alexander Swan can find all the information they need on their latest service offerings with partners Tenant Screening Ltd.
The new and improved navigation bar layout has allowed for prospective customers to easily identify the right areas of the website to visit with clearly labelled menu pages depending on job role/business type. The easier accessibility means that users are less likely to drop off the website before finding the right information they need. Generating further leads for Alexander Swan and their team.
Get in touch
Whatever your query is – we’re here to help. Speak to our experienced team by submitting a form below.
Get in touch
Whatever your query is – we’re here to help. Speak to our experienced team by submitting a form below.
