TBG Group partners with Tenant Screening to engage and re-engage lapsed and new customers
Tenant Screening provide Comprehensive Referencing Services for Landlords and Letting Agents. Founded in 2010, the company provides letting solutions to letting agent as well as independent landlords.
Campaign Objective and Project Background
Our client came to TBG Group with the aim to establish a connection with both previous and new customers as well as attempting to generate new leads also. In order to do this, our client wished to start sending out Marketing E-Mails that would help promote the company’s products and services. On top of this, our client wanted to also increase the engagement of their current customers by launching a weekly newsletter consisting of related articles within the Financial industry with the aim to promote the client’s brand within.
Services Provided:
Project execution
At the very start of the campaign, our team of agents at TBG Group worked closely with Tenant Screening to establish what type of products and services they wish to promote within the E-Mail campaign. As soon as this was ascertained, a series of E-Mail templates were produced by TBG Group using Mailchimp, a worldwide online E-Mail Marketing software used by over 20 Million people. These templates contained a variety of features to encourage interaction from the recipients. For example, links in the form of buttons to visit the client’s website, hyperlinks in the form of icons to explore the client’s social media platforms etc. TBG Group ensured that when creating the templates, we utilised every feature on Mailchimp that will help drive traffic to the client’s website and social media platforms.
TBG Group were kindly provided a comprehensive database from Tenant Screening consisting of new and lapse customers to send the corresponding E-Mails too. Prior to sending out the E-Mail, we checked with the client to ensure they were happy with the layout and language included in the E-Mails. TBG Group worked hard to establish that the E-Mail drafts matched the target audience demographic of the client’s audience. After receiving confirmation from the client, the E-Mails were sent to the recipient and an increase in website visits and social media engagement was being made. We used our highly-skilled team of calling agents to conduct a follow-up calling campaign to the recipients who had opened the E-Mail but did not take further action in an attempt to generate as many leads as possible for the client.
Project execution
At the very start of the campaign, our team of agents at TBG Group worked closely with Tenant Screening to establish what type of products and services they wish to promote within the E-Mail campaign. As soon as this was ascertained, a series of E-Mail templates were produced by TBG Group using Mailchimp, a worldwide online E-Mail Marketing software used by over 20 Million people. These templates contained a variety of features to encourage interaction from the recipients. For example, links in the form of buttons to visit the client’s website, hyperlinks in the form of icons to explore the client’s social media platforms etc. TBG Group ensured that when creating the templates, we utilised every feature on Mailchimp that will help drive traffic to the client’s website and social media platforms.
TBG Group were kindly provided a comprehensive database from Tenant Screening consisting of new and lapse customers to send the corresponding E-Mails too. Prior to sending out the E-Mail, we checked with the client to ensure they were happy with the layout and language included in the E-Mails. TBG Group worked hard to establish that the E-Mail drafts matched the target audience demographic of the client’s audience. After receiving confirmation from the client, the E-Mails were sent to the recipient and an increase in website visits and social media engagement was being made. We used our highly-skilled team of calling agents to conduct a follow-up calling campaign to the recipients who had opened the E-Mail but did not take further action in an attempt to generate as many leads as possible for the client.
Results
Tenant Screening’s E-Mail and Call Campaign were both successful resulting in a large volume of opens and a number of leads generated for the client in the future as a result of our combined E-Mail and Telemarketing services. At the end of the campaign, TBG Group devised an overview report including key metrics about the campaign such as total amount of opens, open rate, click rate etc. This helped Tenant Screening understand in detail how successful the campaign was for them. As a result, our client was thoroughly impressed with the results of the recent campaign and TBG Group continue to provide E-Mail and Telemarketing services for Tenant Screening into the future.
Results
Tenant Screening’s E-Mail and Call Campaign were both successful resulting in a large volume of opens and a number of leads generated for the client in the future as a result of our combined E-Mail and Telemarketing services. At the end of the campaign, TBG Group devised an overview report including key metrics about the campaign such as total amount of opens, open rate, click rate etc. This helped Tenant Screening understand in detail how successful the campaign was for them. As a result, our client was thoroughly impressed with the results of the recent campaign and TBG Group continue to provide E-Mail and Telemarketing services for Tenant Screening into the future.
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Whatever your query is – we’re here to help. Speak to our experienced team by submitting a form below.
Get in touch
Whatever your query is – we’re here to help. Speak to our experienced team by submitting a form below.
