This campaign involved calling and attempting to speak with the person responsible (Decision maker) in relation to cleaning contracts at the premises.

TBG Group began the campaign by researching from public domain sites, where possible, the most appropriate contact at the business, before putting in phone calls to establish the correct contact and to try and secure a conversation about Nanogreens service. TBG Group also operated an active inbound telephone line, where we were able to assist in taking inbound enquiries and handle follow up calls, as well as manage the voicemail function to maximise the opportunities presented to Nanogreen.

Along side outbound dialling, TBG Group also had access to an email domain which reflected the clients business so that TBG Group agents could send out a brochure with information about Nanogreens services to prospective clients who had enquired for further information before making a follow up call, to discuss the information provided in further detail and understand whether this was a “Qualified lead” to pass over to the team at Nanogreen to provide a quote.

Qualifying criteria for a lead was agreed between TBG Group and Nanogreen and were based on then following;

“How many days per week are currently provided?

What else is included such as any deep cleaning/window cleaning/carpet cleaning/kitchen deep cleaning as part of the current contract?

Length of the contract (If contracted)

Any additional specialist services that your current provider includes in the contract that you would like us to include?”

All leads were provided live to the client at the time of securing the opportunity and fed back to them in order to progress these to a quote.

Marketing intelligence gathered was reported on a spreadsheet which was then provided back to the client at the end of the campaign.