Ahead of starting the campaign, 2 TBG Group dialling agents and a TBG account manager, attended a meeting with Market Dojo’s CEO and Co-founder Alun Rafique, at Market Dojo’s offices, located in Stonehouse Gloucester.

During this meeting, TBG Group discussed with Market Dojo the aims of the campaign and were given a demonstration of Market Dojo’s eSourcing Solution, so that TBG Group’s agents had the best understanding possible, ahead of kicking off the campaign.

The campaign focused on contacting attendees of March’s 2022 eWorld Procurement and Supply event. Since 2001, eWorld Procurement & Supply has provided a unique insight into the latest innovations and technologies for senior procurement, supply chain and finance executives. Market Dojo had held a stand at the event and wanted to focus their efforts on establishing contact with those who had attended and who had expressed interest in their solution.

Market Dojo had provided TBG Group with a list of contacts, these were individuals who had provided their details during their attendance at the event. Due to the nature and business of the event, some of the information wasn’t in its entirety, meaning that TBG Group’s agents had to begin the campaign by completing a “data build” using tools such as LinkedIn sales Navigator to be able to establish the correct, or at least, the most relevant business contact, to maximise the opportunity of speaking with a decision maker.

TBG Group completed the build, gaining as much information as was accessible, before beginning the calling campaign, looking to speak with the appropriate procurement contact to establish interest in Market Dojo’s offering, and to offer the opportunity of a live demonstration of their eSourcing solution. When TBG Group commenced the dialling, agents took every opportunity available to enrich the data that we had and during conversations, and a series of qualifying questions were covered on the call to provide marketing intelligence back to the client at the completion of the campaign. The dialling on the campaign was trialled over different stages of the day (AM / PM) to establish any trends and to make the most of the chances we had to contact the decision makers in the business.

The campaign was predominantly made up of outbound calling, however, Market Dojo had also provided TBG Group with access to a Market Dojo email address, which TBG Group agents took control of to manage the sending of requested information too prospective clients, and to manage any email responses and follow ups as appropriate. In addition to the email, TBG Group had an inbound line which was dedicated to calls that had come from the activity on the Market Dojo account. This was monitored daily, and a voicemail function was operational to assist TBG Group agents in maintaining contact with any potential leads.