TBG Group assist Cross Street Customs in website management and growth strategies
TBG Group assist Cross Street Customs in website management and growth strategies
Cross Street Customs are a team of enthusiasts based in Swindon, Wiltshire backed with years of mechanical, engineering, custom and camper build expertise who are proud to offer a first-class customer service in all aspects of their business, along with very competitive pricing.
Cross Street Customs are a team of enthusiasts based in Swindon, Wiltshire backed with years of mechanical, engineering, custom and camper build expertise who are proud to offer a first-class customer service in all aspects of their business, along with very competitive pricing.
Campaign Objective and Project Background
Campaign Objective and Project Background
As a brand-new startup business at the time, Cross Street Customs needed all the grass roots of their online presence setup to allow them to flourish into the well-known custom campervan company they are known for today. Ricky Nijaar, amongst fellow co-owners of the new business urgently needed a web presence, Facebook and Instagram accounts setup, Google and Bing listings created and much more to begin growing their online presence.
Furthermore, to gain a better understanding of their market, TBG Group were tasked to conduct a competitor analysis, ascertaining the main competitors within the local and regional area with key focus on product ranges and pricing.
As a brand-new startup business at the time, Cross Street Customs needed all the grass roots of their online presence setup to allow them to flourish into the well-known custom campervan company they are known for today. Ricky Nijaar, amongst fellow co-owners of the new business urgently needed a web presence, Facebook and Instagram accounts setup, Google and Bing listings created and much more to begin growing their online presence.
Furthermore, to gain a better understanding of their market, TBG Group were tasked to conduct a competitor analysis, ascertaining the main competitors within the local and regional area with key focus on product ranges and pricing.
Services Provided:
Project execution
TBG Group worked with Cross Street Customs to design a series of logos that matched the look and feel they were aiming for. With creativity and wacky ideas at the heart of the Cross Street Customs brand message, our specialist team of graphic designers worked hard to guarantee a unique and abstract approach to the draft designs. After a series of reiterations, the logo and its relevant brand kit including fonts, colour palettes and more was signed off allowing our website developers to begin setting up Cross Street’s new web presence.
Working closely with Dan at Cross Street, TBG Group ascertained the main aims and objectives of the new website. Not only was the purpose to educate and inform of the business’ purpose, it was also to act an e-commerce store. Allowing customers to purchase parts directly from the website.
With these three main aims in mind, TBG Group got to work with the initial theme research, making sure the theme chosen closely matches the aims and objectives of the project in hand. A theme was picked and agreed with Cross Street before initial wireframing and draft visuals were created to simulate the new user experience as well as the look and feel.
With the visuals and new structure signed off, our team of website developers worked hard over the course of 4 months to construct a brand-new SEO and mobile-optimised website that meets exactly what Cross Street customs were looking for.
Through our knowledge and expertise, we helped Cross Street ensure they sell to prospects seconds after landing on the website. Their promotional video, showcasing some of their finest work can be seen above the fold on the homepage. Giving the target audience the reassurance they need that Cross Street Customs are the trusted campervan conversion specialists in Swindon and Wiltshire.
It was then agreed to setup both Facebook and Instagram accounts dedicated to Customs. TBG Group setup and optimised both accounts ready for posting ensuring no details were missed for maximum account optimisation. This involved using effective usernames, bios and hashtags to ensure the best account exposure.
Quality over quantity was at the forefront of our approach to address RJ Flooring’s main objectives. Each marketing activity was based on previous industry knowledge and experience as well as relevant online research around the industry and MVB’s target audience.
To help Cross Street gain a better understanding of their marketplace and the presence of their competitors, it was agreed that TBG Group would conduct a Data Building campaign in an attempt to investigate and retrieve a comprehensive list of Cross Street Custom’s competitors along with their pricing and product offerings.
As this was a Data Building exercise, a tight script was not formulated, allowing our highly skilled agents to interrogate similar businesses and retrieve the necessary criteria before presenting their findings to Cross Street Customs.
Project execution
TBG Group worked with Cross Street Customs to design a series of logos that matched the look and feel they were aiming for. With creativity and wacky ideas at the heart of the Cross Street Customs brand message, our specialist team of graphic designers worked hard to guarantee a unique and abstract approach to the draft designs. After a series of reiterations, the logo and its relevant brand kit including fonts, colour palettes and more was signed off allowing our website developers to begin setting up Cross Street’s new web presence.
Working closely with Dan at Cross Street, TBG Group ascertained the main aims and objectives of the new website. Not only was the purpose to educate and inform of the business’ purpose, it was also to act an e-commerce store. Allowing customers to purchase parts directly from the website.
With these three main aims in mind, TBG Group got to work with the initial theme research, making sure the theme chosen closely matches the aims and objectives of the project in hand. A theme was picked and agreed with Cross Street before initial wireframing and draft visuals were created to simulate the new user experience as well as the look and feel.
With the visuals and new structure signed off, our team of website developers worked hard over the course of 4 months to construct a brand-new SEO and mobile-optimised website that meets exactly what Cross Street customs were looking for.
Through our knowledge and expertise, we helped Cross Street ensure they sell to prospects seconds after landing on the website. Their promotional video, showcasing some of their finest work can be seen above the fold on the homepage. Giving the target audience the reassurance they need that Cross Street Customs are the trusted campervan conversion specialists in Swindon and Wiltshire.
It was then agreed to setup both Facebook and Instagram accounts dedicated to Customs. TBG Group setup and optimised both accounts ready for posting ensuring no details were missed for maximum account optimisation. This involved using effective usernames, bios and hashtags to ensure the best account exposure.
Quality over quantity was at the forefront of our approach to address RJ Flooring’s main objectives. Each marketing activity was based on previous industry knowledge and experience as well as relevant online research around the industry and MVB’s target audience.
To help Cross Street gain a better understanding of their marketplace and the presence of their competitors, it was agreed that TBG Group would conduct a Data Building campaign in an attempt to investigate and retrieve a comprehensive list of Cross Street Custom’s competitors along with their pricing and product offerings.
As this was a Data Building exercise, a tight script was not formulated, allowing our highly skilled agents to interrogate similar businesses and retrieve the necessary criteria before presenting their findings to Cross Street Customs.
Results
Since launching the new front-end website, the feedback received has been nothing but positive from Cross Street’s new and existing customer base. The user experience has helped find the right service and information they need easier as well as new content to digest.
Both Facebook and Instagram accounts have also considerably grown in popularity since setup by our talented social media marketing specialists at TBG Group, with over 759 current followers on Facebook and 196 on Instagram. All their recent conversion projects are consistently posted, keeping their accounts updated consistently promoting steady organic growth across both channels.
Our Data Build exercise brought back insightful findings which were of high value to Cross Street. TBG Group agents identified and spoke with thirty-seven individual competitors, ascertaining pricings of particular products and services including the fitting costs with VAT. Allowing Cross Street Customs to assess their own fleet of products and services before adjusting their prices accordingly to gain a competitive advantage.
Results
Since launching the new front-end website, the feedback received has been nothing but positive from Cross Street’s new and existing customer base. The user experience has helped find the right service and information they need easier as well as new content to digest.
Both Facebook and Instagram accounts have also considerably grown in popularity since setup by our talented social media marketing specialists at TBG Group, with over 759 current followers on Facebook and 196 on Instagram. All their recent conversion projects are consistently posted, keeping their accounts updated consistently promoting steady organic growth across both channels.
Our Data Build exercise brought back insightful findings which were of high value to Cross Street. TBG Group agents identified and spoke with thirty-seven individual competitors, ascertaining pricings of particular products and services including the fitting costs with VAT. Allowing Cross Street Customs to assess their own fleet of products and services before adjusting their prices accordingly to gain a competitive advantage.
Get in touch
Whatever your query is – we’re here to help. Speak to our experienced team by submitting a form below.
Get in touch
Whatever your query is – we’re here to help. Speak to our experienced team by submitting a form below.
