Co-operating with Wood Street Co Work’s business directors, TBG Group setup and established Facebook, Instagram and LinkedIn platforms in line with their key target audience demographics. A pre-launch content calendar was created, designed to build anticipation amongst the local community, highlighting key features and benefits of the new coworking space.

As part of the content calendar, TBG Group also worked with Wood Street Co Work’s staff and trial members to create a two-minute long showreel highlighting the key selling points of the coworking space. Draft storyboards were created and approved prior to filming taking place involving the interviewing of trial members regarding their experience, high-quality shots of the workspace’s facilitates and amenities and much more – all within 2 minutes of video time tailored to showcase Wood Street Co Work’s offering to innovators and entrepreneurs within Swindon and surrounding areas.

During the pre-launch stage, TBG Group’s experienced digital marketing team worked with Marketing Directors at Wood Street Co Work in setting up and developing the brand-new website. With the very tight timeframe in mind, TBG Group’s hosting platform of choice was WIX with booking functionalities and web functions readily available allowing TBG Staff to facilitate and amend bookings as and when needed.

Wireframes and mock-up visuals were created, illustrating the look and feel TBG Group were aiming for in line with the branding and messaging guidelines given. Once approved, TGB Group worked tirelessly over the span of 2 weeks to fully develop and optimise Wood Street Co Work’s brand-new website. All in time with the planned pre-launch marketing campaign.