Juniper Pianos - Case Study
Juniper Pianos - Case Study
Juniper Pianos is owned and run by Daniel Juniper. Piano
tuning is an art in itself and Juniper Pianos has a client base
that has been built over several generations and depends
on trust and the ability of provide a first-class professional
service.
Juniper Pianos is owned and run by Daniel Juniper. Piano
tuning is an art in itself and Juniper Pianos has a client base
that has been built over several generations and depends
on trust and the ability of provide a first-class professional
service.
Juniper Pianos started off as a small tuning business in North London and has steadily grown to cover most of the south of England offering a full range of services within the piano trade
Juniper Pianos started off as a small tuning business in North London and has steadily grown to cover most of the south of England offering a full range of services within the piano trade
Services Provided:
Campaign Objective and Project Background
Campaign Objective and Project Background
That challenge was finding enough time to focus on building a bigger client base of customers that had multiple pianos that or had a need to be tuned more regularly than the regular home player. Dan needed someone who would understand his business, help build new regular introductions while also being mindful of the history and reputation that Juniper Pianos has built over the past 60 years.
That challenge was finding enough time to focus on building a bigger client base of customers that had multiple pianos that or had a need to be tuned more regularly than the regular home player. Dan needed someone who would understand his business, help build new regular introductions while also being mindful of the history and reputation that Juniper Pianos has built over the past 60 years.
Project execution
Juniper Pianos and the TBG Group team drew up a marketing plan that focused on the key requirements of the business. The plan was to initially focus on schools and colleges that had multiple pianos that would need regular tuning within Daniels catchment areas. We reviewed his existing client base and agreed the target demographic before purchasing data.
A marketing plan was devised, supported by our expert telemarketers, and commenced in June 2017 in order to secure some new leads for Daniel prior to the start of the new school year.
Project execution
Juniper Pianos and the TBG Group team drew up a marketing plan that focused on the key requirements of the business. The plan was to initially focus on schools and colleges that had multiple pianos that would need regular tuning within Daniels catchment areas. We reviewed his existing client base and agreed the target demographic before purchasing data.
A marketing plan was devised, supported by our expert telemarketers, and commenced in June 2017 in order to secure some new leads for Daniel prior to the start of the new school year.
Results
Reviewing Juniper Pianos existing client base, their quieter periods of the year and their unique provenance has enabled a targeted campaign that has bourne early fruit. Daniel has successfully onboarded 2 new large clients within the first 3 months of operations, has quotes out and has several other meetings lined up. At the 3 month campaign review Daniel has increased the amount of telemarketing in his campaign to capitalise on the success.
Results
Reviewing Juniper Pianos existing client base, their quieter periods of the year and their unique provenance has enabled a targeted campaign that has bourne early fruit. Daniel has successfully onboarded 2 new large clients within the first 3 months of operations, has quotes out and has several other meetings lined up. At the 3 month campaign review Daniel has increased the amount of telemarketing in his campaign to capitalise on the success.
Get in touch
Whatever your query is – we’re here to help. Speak to our experienced team by submitting a form below.
Get in touch
Whatever your query is – we’re here to help. Speak to our experienced team by submitting a form below.
