Engage senior decision markers and create opportunities
Engage senior decision markers and create opportunities
Since our establishment in 2012, The Business Generation Group (TBG Group) have been the experts in high-quality B2B Lead Generation and Business Intelligence gathering.
We have engaged with all manners of decision makers from CEO’s of Multinational Corporates and Local Governments through to SMEs and the self-employed, making our knowledge well varied.
Whether it be Lead Generation, Appointment Setting, Data Cleansing & Enrichment or more, we have the experts you need to help scale your business and deliver results.
Let's get started - choose the right service for you
Appointment Setting
Quality, qualified appointments created with your key decision makers by engaging in intelligent, open and honest, non-scripted conversations. We will fill your diary with genuine, interested prospects.
Compliance Checks
A robust Treating Customers Fairly (TCF) and Consumer Duty compliance Programme that assists large financial institutions maintain demonstrable evidence of putting customers first.
Appointment Setting
Quality, qualified appointments created with your key decision makers by engaging in intelligent, open and honest, non-scripted conversations. We will fill your diary with genuine, interested prospects.
Compliance Checks
A robust Treating Customers Fairly (TCF) and Consumer Duty compliance Programme that assists large financial institutions maintain demonstrable evidence of putting customers first.
Lead Generation
Engage with the correct decision maker at their level to establish opportunities within your chosen sector. We use intelligent non-scripted conversations to maximise your success rate and dramatically increase ROI.
Data Build
Gathering data specific to the target audience of a business and employ various criteria such as demographics, industry, location, and interests to create highly targeted contact lists.
Lead Generation
Engage with the correct decision maker at their level to establish opportunities within your chosen sector. We use intelligent non-scripted conversations to maximise your success rate and dramatically increase ROI.
Data Build
Gathering data specific to the target audience of a business and employ various criteria such as demographics, industry, location, and interests to create highly targeted contact lists.
Data Cleanse
Our agents have extensive experience in conducting telephone-based data cleansing, profiling and enhancement work across a wide range of both consumer and B2B sectors in the UK and overseas.
Data Enrichment
Using legacy data, newly sourced lists, online-research, fresh build, or a combination of all, Our team can create high-quality, cleansed, profiled data for your initiatives and programs.
Company Profiling
Create in-depth understanding of your chosen companies from key members of staff, gain market knowledge, buying cycles, future plans, pain points, current suppliers and how best to approach for their business.
Contact Nurturing
Build relationships with Senior members (CEO’s, MD’s etc) of an organisation over a longer period due to their buying cycles and keep warm prospect leads warm until there is an sales opportunity to move forward.
Company Profiling
Create in-depth understanding of your chosen companies from key members of staff, gain market knowledge, buying cycles, future plans, pain points, current suppliers and how best to approach for their business.
Contact Nurturing
Build relationships with Senior members (CEO’s, MD’s etc) of an organisation over a longer period due to their buying cycles and keep warm prospect leads warm until there is an sales opportunity to move forward.
Event Marketing
Fill exhibitions, conferences, seminars and webinars with interested prospects. We can handle with the creation and supplying of event marketing material as well as generating awareness in advance.
Surveying
Open dialogue in a polite, professional and efficient manner to go through your survey in the volumes you want. Full reporting back with all intelligence gained, any patterns and further relevant information.
Event Marketing
Fill exhibitions, conferences, seminars and webinars with interested prospects. We can handle with the creation and supplying of event marketing material as well as generating awareness in advance.
Surveying
Open dialogue in a polite, professional and efficient manner to go through your survey in the volumes you want. Full reporting back with all intelligence gained, any patterns and further relevant information.
Data Sourcing/Broking
We will work with you to understand your exact dataset needs and then leverage our network of trusted data providers to obtain the best suited purchased data to match your campaign needs.
SMS Marketing
We will work with you and ensure that everything is taken care from launching and optimising your first campaign to helping to formulate an on-going message strategy or cross-channel strategy.
Data Sourcing/Broking
We will work with you to understand your exact dataset needs and then leverage our network of trusted data providers to obtain the best suited purchased data to match your campaign needs.
SMS Marketing
We will work with you and ensure that everything is taken care from launching and optimising your first campaign to helping to formulate an on-going message strategy or cross-channel strategy.
Inbound/Outbound Customer Service
Flexible inbound and outbound phone-based customer service solutions that address customer demand and manage response for businesses of all sizes, across all sectors.
Inbound/Outbound Customer Service
Flexible inbound and outbound phone-based customer service solutions that address customer demand and manage response for businesses of all sizes, across all sectors.
Struggling to find what telephone marketing solution you need for your business?
Struggling to find what telephone marketing solution you need for your business?
Whatever your query is – we’re here to help. Speak to our experienced team by submitting a form below.
Whatever your query is – we’re here to help. Speak to our experienced team by submitting a form below.
Our approach is simple and delivered in 3 easy steps
01.
Preparation
The preparation phase is the foundation of a successful campaign. During this stage, we will conduct an on-boarding session to discuss your business, products/services, campaign objectives and pain points along with persona building of targets you want to engage with. This will all be completed with a dedicated Account Manager, who will handle the day-to-day management of your campaign going forward.
02.
Execution
The execution phase is where the campaign comes to life. During this step, your dedicated Account Manager will review and monitor your campaign’s performance daily, manage the quality control, identify any trends or outcomes that are affecting performance. These insights will help identify areas of improvement and enable us to make real-time adjustments if needed.
03.
Conclusion
The campaign conclusion phase marks the final step. Here, we will evaluate the campaign’s overall success based on the established objectives. We will analyse the data collected during the execution phase and measure the campaign’s effectiveness against key metrics and agreed goals. During this review, will identify strengths and weaknesses, understanding what worked well and what could be improved. These insights will be valuable in refining the campaign for the future.
Read our case studies
Data Build, Website Build/Management and Social Media Marketing – Cross Street Customs
Cross Street Customs used our top of the range Website Build and Management, Social Media Marketing and Pay Per Click services to generate brand awareness and fresh leads.
Email Marketing, Lead Generation & Appointment Setting Campaign – WestSpring IT
WestSpring IT used our Appointment Setting, Email Marketing and Lead Generation services to provide new business opportunities.
Appointment Setting & Email Campaign – Hintel
Hintel used our Appointment Setting and Email Marketing services to provide recruitment support for their growing estate agency client.
Appointment Setting & Data Cleanse Campaign – Cross Street Garage
Cross Street Garage used our Data Cleanse and Lead Generation services to generate new prospects for their Swindon Old Town Garage.
Lead Generation & Data Enrichment Campaign – PocketMobile
PocketMobile used our Lead Generation and Data Enrichment services to increase their B2B sales pipeline.
Lead Generation Campaign with MI Gathering – Nortim Engineering
Nortim used our Lead Generation, Data Cleansing, Data Building and Appointment Setting services to develop new business opportunities.
Data Build & Lead Generation with Follow-up Email Program – Market Dojo
Market Dojo used our Data Building, Cleansing, Lead Generation and Email Marketing services to increase their B2B sales pipeline.
Website Build & Marketing Campaign – Storeit4me
Storeit4me used our Email Marketing, Data Build, Outbound/Inbound Dialling, Social Media Marketing, Website Build services and more to help establish and grow their presence in the marketplace.
Market Research & Lead Detection Program with Data Enrichment – Isgus UK
ISGUS used our Lead Generation and Market Research services to support their internal sales team.
Lead Generation Project with Data Build/Data Cleanse – Zebra Technologies
Zebra Technologies, used our top of the range Data Cleansing and Enrichment Services to obtain a refreshed and up-to-date database of contacts.
Market Research with Data Cleanse and Enrichment – Foresolutions
Foresolutions, used our top of the range Data Cleansing and Enrichment services obtain a refreshed and up-to-date database of contacts and to generate further leads and appointments with their relevant customers.
